{
Muriel Lienau

People

}
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001122334455554433221100

estlé plans increased marketing investment to drive growth under new ceo

Nestlé"s new CEO, Laurent Freixe, plans to enhance the brand"s growth by increasing marketing investments to 9% of sales and implementing cost-cutting measures to save at least CHF2.5 billion by 2027. The company will also operate its water division as an independent unit starting January 1, 2025, while aiming for organic sales growth of over 4% in the medium term.
SWI swissinfo.ch
Swiss Franc Nestlé S.A. CHE Laurent Freixe Muriel Lienau
Finance & Economy, Press Release
09:24 19.11.2024
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